Taylor Swift's lyrics are being cleverly used to deter drivers from texting and driving
As if taking over the music world wasn't enough, Taylor Swift words may be literally saving lives.
The Iowa Department of Transport is apparently a big fan of Swift’s smash hit "Look What You Made Me Do." So much so that they've used the song's most quoted line for the state's road signs as part of their "zero fatalities" campaign.
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In the song, the pop star sings: "I'm sorry, the old Taylor can't come to the phone right now...Why? Oh, 'cause she's dead."
The message on the overhead signs read: "Old Taylor can’t come to the phone…she’s driving."
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The 'Hawkeye' state produces a new theme each Monday, inspired by different elements of pop culture, that are displayed on 70 of their road signs for the campaign.
Drivers are also more than welcome to submit suggestions and ideas for traffic safety.
Pokemon Go and Star Wars were two of the recent themes officials used to shed a light on texting and driving.
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Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
According to BBC, authorities hope the campaign will reduce the number of accidents on Iowa's roads. In 2016 alone, 404 people have lost their lives due to distracted driving.
Iowa's "zero fatalities"campaign began in 2013 and hopefully they won't run out of references anytime soonx.
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